Ideas under pressure
Before you build it,
try to kill it.
A free, brutal and constructive test of your business idea. Find out what’s weak, what needs proof, and what to do next — before you invest time and money.
Free. No pitch deck required.
What you receive.
A clear, structured assessment of your idea.
Not a score. Not encouragement. A closer look at what holds up — and what still needs proof.
Your LightMeans resultPreview
01
What looks strong
What appears promising about the idea — and why.
02
What we’re not convinced about
The assumptions that sound plausible, but aren’t supported yet.
03
What could kill this idea
The weakness that could make the whole idea fail.
04
What you need to prove next
The most important question to answer before investing more.
05
The smallest next step
A concrete next action that can resolve the most important uncertainty — without doing more than necessary.
And one clear next-step decision
KILLThere is a fundamental problem. Don’t invest more yet.
REFRAMEThere may be something here, but the idea needs to be defined differently before you move forward.
PROOFThe idea may have potential, but something important still needs evidence.
BUILDEnough of the critical assumptions hold up to justify the next stage.
A decision, not encouragement.